What I (Un)learned About Design Thinking at the DesignThinkers Bootcamp

I had the privilege of participating in a one week bootcamp at DesignThinkers Academy last month. The goal of the bootcamp was to guide participants in applying Design Thinking to business via a combination of personal coaching, master classes and Continue reading

Guest Lecture at Idea & Innovation Management

I had the privilege of lecturing about lean and agile at Erasmus University College Brussels. The large group (nearly 80) consisted of students Idea & Innovation Management. (Check out the rather interesting programme of these students.) As I couldn’t do Continue reading

Using the Cynefin Lego Game to Learn About Complexity

lego cynefin plane

Why do agile and lean work so well in digital advertising projects? Because they are very well suited for complex environments, where it is difficult to predict upfront how a project is going to roll out. And digital advertising work Continue reading

The Hospital Pass

hospital pass

Good metaphors help putting things in perspective. My dear colleague Jonathan frequently uses the wonderful term “hospital pass”. https://www.flickr.com/photos/fearless_fred/14160614264/in/photostream/ What Is a Hospital Pass? This term comes from rugby (Yes, I’m currently living in New Zealand). It means you pass Continue reading

Introducing the IPA/APA Interactive Projects Framework

APA (the Advertising Producers Association) launched an interesting guide last month, the “IPA/APA Interactive Framework for Producing Interactive Projects in Advertising”. An interactive projects framework? I have always been fascinated by the standardization in non-digital work and the absence of Continue reading