Guest Lecture at Idea & Innovation Management

I had the privilege of lecturing about lean and agile at Erasmus University College Brussels. The large group (nearly 80) consisted of students Idea & Innovation Management. (Check out the rather interesting programme of these students.) As I couldn’t do Continue reading

Using the Cynefin Lego Game to Learn About Complexity

lego cynefin plane

Why do agile and lean work so well in digital advertising projects? Because they are very well suited for complex environments, where it is difficult to predict upfront how a project is going to roll out. And digital advertising work Continue reading

The Hospital Pass

hospital pass

Good metaphors help putting things in perspective. My dear colleague Jonathan frequently uses the wonderful term “hospital pass”. What Is a Hospital Pass? This term comes from rugby (Yes, I’m currently living in New Zealand). It means you pass Continue reading

Introducing the IPA/APA Interactive Projects Framework

APA (the Advertising Producers Association) launched an interesting guide last month, the “IPA/APA Interactive Framework for Producing Interactive Projects in Advertising”. An interactive projects framework? I have always been fascinated by the standardization in non-digital work and the absence of Continue reading

Project Hygiene. Don’t Let the Shit Hit the Fan

project hygiene shit hits the fan

Everybody involved on a project needs to act responsibly. I often refer to this as Project Hygiene. It is something every team member has to practice to bring a project successfully to an end. The Dirty Project. What Happens When Continue reading